Children’s films these days, in general, don’t feel like children’s films any more. Watching Pinocchio (1940) or even more recent foreign affair like the wonderful My Neighbour Totoro (1988): the plot, characters and look of the film cater to its main audience with care and love, and that is clear from the classic status that both films have garnered around the world, despite their national differences. Classics in every sense because they do what they say on the tin; they’re for children, but for some reason the fashion these days is that you can’t have a children’s film without it being a “family film” too, as if the imagination of children isn’t enough of a challenge to hold. Step in Rango, the new animated film from Gore Verbinski (the Pirates of the Caribbean trilogy and the by-numbers Ring remakes) that marks the first feature film by veteran special effects studios Industrial Light and Magic.
The cast are an ugly bunch, by no means a bad thing. |
Thrown from his Vivarium home out of the back of his owner’s swerving car Rango (Johnny Depp), a pet chameleon, finds himself in a desert town populated exclusively by a host of weird and wonderful characters made up of the most bizarre desert creatures. On arrival Rango flexes his acting talents developed by his passion for Shakespeare in his glass enclosure by proclaiming himself to be a wandering hero, and soon becomes the town’s sheriff. Amongst the rumours of roving gangs and the threat of predators like Rattlesnake Jake (Bill Nighy), the town, known simply as dirt, supply of water begins to disappear for unknown reasons. Tasked with the mission of finding this missing amenity vital to the town’s continuing survival, Rango sets out on a journey with a group of the strange townsfolk where he will have to prove his worth to his new friends, and to himself.
The film's surreal sections are more distracting than haunting. |
The main problem with a film like Rango is marketing. Expanded upon succinctly and eruditely in his article ‘The problem with poor marketing’*, Sam Manning presents the point that many films in our modern world are not advertised to show necessarily the main qualities of the film they are representing, but to try to appeal to the widest audience possible. This particularly applies to Rango, a film far from the likes of My Neighbour Totoro: advertised, however, as a children’s knockabout comedy. Rango is a film full of dark surrealism, haunting imagery, western referentiality and adult themes that will go over most children’s heads. Not even in the honking, slap in the face fashion of franchise guff like the Shrek films (2001-2010), no mention of pop music or The Matrix (1999) here. For instance The Fear and Loathing in Las Vegas (1998) reference is cute, and surely made me smile: but not one of the children in the cinema with me would have understood that, and this goes for much of the fun to be had with the film. There just aren’t that many laughs for a film touted as a comedy. Johnny Depp’s Rango is an annoying coward, the references, though sometimes pleasing like the aforementioned, are occasionally too bizarre for the film’s target audience and slow down the film irreparably in the third act. If you approach Rango from the respect of it being an action film akin to Raiders of the Lost Ark (1981) or The Mummy (1999) however, the film seems to gel a lot better and the particularly fine action sequences and the beautiful animation become significantly more fitting.
Referential comedy gone hipster. |
Rango is not a film for children. They will neither understand the references or the overarching themes of loneliness, there are too few laughs to please them and the downright ugly characters in the film are a far cry from the cute critters of Finding Nemo (2003) or similar Disney creations. When one distances the film from its advertising as a children’s comedy Rango stands on its own as a perfectly functional animated action film, let down by some heavy handed referentiality, poor marketing and diversions into the bizarre which seem incongruous within the context of the narrative.